[Federal Register Volume 66, Number 103 (Tuesday, May 29, 2001)]
[Notices]
[Pages 29137-29138]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 01-13322]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[60Day-01-42]
Proposed Data Collections Submitted for Public Comment and
Recommendations
In compliance with the requirement of section 3506(c)(2)(A) of the
Paperwork Reduction Act of 1995 for opportunity for public comment on
proposed data collection projects, the Centers for Disease Control and
Prevention (CDC) will publish periodic summaries of proposed projects.
To request more information on the proposed projects or to obtain a
copy of the data collection plans and instruments, call the CDC Reports
Clearance Officer on (404) 639-7090.
Comments are invited on: (a) Whether the proposed collection of
information is necessary for the proper performance of the functions of
the agency, including whether the information shall have practical
utility; (b) the accuracy of the agency's estimate of the burden of the
proposed collection of information; (c) ways to enhance the quality,
utility, and clarity of the information to be collected; and (d) ways
to minimize the burden of the collection of information on respondents,
including through the use of automated collection techniques or other
forms of information technology. Send comments to Anne O'Connor, CDC
Assistant Reports Clearance Officer, 1600 Clifton Road, MS-D24,
Atlanta, GA 30333. Written comments should be received within 60 days
of this notice.
Proposed Project: Formative Research and Evaluation of CDC Youth
Media Campaign--New--National Center for Chronic Disease Prevention and
Health Promotion (NCCDPHP), Centers for Disease Control and Prevention
(CDC).
In FY 2001, Congress established the Youth Media Campaign at the
Centers for Disease Control and Prevention. Specifically, the House
Appropriations Language said: The Committee believes that, if we are to
have a positive impact on the future health of the American population,
we must change the behaviors of our children and young adults by
reaching them with important health messages. CDC, working in
collaboration with the Health Resources and Services Administration
(HRSA), the National Center for Child Health and Human Development
(NICHD), and the Substance Abuse and Mental Health Services
Administration (SAMHSA), is coordinating an effort to plan, implement,
and evaluate a campaign designed to clearly communicate messages that
will help kids develop habits that foster good health over a lifetime.
The Campaign will be based on principles that have been shown to
enhance success, including: designing messages based on research;
testing messages with the intended audiences; involving young people in
all aspects of Campaign planning and implementation; enlisting the
involvement and support of parents and other influencers; tracking the
Campaign's effectiveness and revising Campaign messages and strategies
as needed.
For the Campaign to be successful, a thorough understanding of
tweens (youth ages 9-13), the health behaviors promoted, and the
barriers and motivations for adopting and sustaining them is essential.
Additionally, a thorough understanding of those who can influence the
health behaviors of tweens is important. This understanding will
facilitate the development of messages, strategies, and tactics that
resonate with tweens, parents and other influencers.
Research for the national and minority audience components of the
Youth Media Campaign will identify the target audience(s) using
standard market research techniques and will address geographic and
demographic diversity to the extent necessary to assure appropriate
audience representation. This audience research may include, but not be
limited to, intercept interviews, theater testing, expert reviews, in-
depth interviews, pilot/field tests/partial launches, internet
questionnaires, telephone interviews, and mail questionnaires with
various audiences (tweens, ages 9-13; parents; adult influencers; older
teen influencers; and partners/alliances). In addition, panels or
reoccurring focus groups of tweens and parents will convene to generate
on-going feedback to the Campaign. The panels will suggest ideas,
review creative executions, and provide feedback on what works and what
does not work.
The intent of this audience research is to solicit input and
feedback from audiences on a national level and from audiences within
targeted populations. Information gathered from both audiences will be
used to modify/refine and/or revise Campaign messages and strategies
and evaluate Campaign effectiveness.
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Number of Average burden
Respondents Number of responses/ per response Total burden
respondents respondent (in hours) in hours
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Tweens (ages 9-13).............................. 30,000 1 15/60 7,500
Reoccurring tween panel(s)...................... 40 4 2 320
[[Page 29138]]
Parents......................................... 15,000 1 15/60 3,750
Reoccurring parent panel(s)..................... 40 4 2 320
Adult influencers............................... 10,000 1 15/60 2,500
Older tween influencers......................... 5,000 1 15/60 1,250
Partners/alliances.............................. 500 2 30/60 500
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Total....................................... .............. .............. .............. 16,140
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Dated: May 18, 2001.
Nancy Cheal,
Acting Associate Director for Policy, Planning and Evaluation, Centers
for Disease Control and Prevention.
[FR Doc. 01-13322 Filed 5-25-01; 8:45 am]
BILLING CODE 4163-18-P